Advertising Progress : American Business and the Rise of Consumer Marketing /

The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

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Bibliographic Details
Main Author: Laird, Pamela Walker, 1947- (Author)
Format: Electronic eBook
Language:English
Published: Baltimore, Md : The Johns Hopkins University Press, 2019
Series:Book collections on Project MUSE.
Subjects:
Online Access:Full text available:
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020 |a 9781421434193 
020 |z 9780801866456 
020 |z 9780801858413 
020 |z 9781421434186 
020 |z 9781421434179 
035 |a (OCoLC)1137749327 
040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Laird, Pamela Walker,  |d 1947-  |e author. 
245 1 0 |a Advertising Progress :   |b American Business and the Rise of Consumer Marketing /   |c Pamela Walker Laird. 
264 1 |a Baltimore, Md :  |b The Johns Hopkins University Press,  |c 2019 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2020 
264 4 |c ©2019 
300 |a 1 online resource (506 pages):   |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Studies in industry and society 
500 |a Originally published as Johns Hopkins Press in 1998. 
500 |a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. 
500 |a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. 
505 0 0 |g Part 1.  |t Production as Progress.  |g Ch. 1.  |t Marketing Problems and Advertising Methods as America Industrialized.  |g Ch. 2.  |t Owner-Manager Control of Advertising.  |g Ch. 3.  |t Printers, Advertisers, and Their Products.  |g Ch. 4.  |t Advertising Progress as a Measure of Worth --  |g part 2.  |t Specialization as Progress.  |g Ch. 5.  |t Early Advertising Specialists.  |g Ch. 6.  |t Competition and Control: Business Conditions and Marketing Practices.  |g Ch. 7.  |t The Competition to Modernize Advertising Services --  |g part 3.  |t Consumption as Progress.  |g Ch. 8.  |t Taking Advertisements toward Modernity.  |g Ch. 9.  |t Modernity and Success: Legitimating the Advertising Profession-I.  |g Ch. 10.  |t The Appropriation of Progress: Legitimating the Advertising Profession-II. 
506 0 |a Open Access  |f Unrestricted online access  |2 star 
520 |a The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. 
520 |a Contains primary source material. 
588 |a Description based on print version record. 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511 
650 7 |a Advertising  |x Social aspects.  |2 fast  |0 (OCoLC)fst00797762 
650 6 |a Publicite  |x Aspect social  |z États-Unis  |x Histoire. 
650 0 |a Advertising  |z United States  |x History. 
650 0 |a Advertising  |x Social aspects  |z United States  |x History. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
655 7 |a Electronic books.   |2 local 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Full text available:   |u https://muse.jhu.edu/book/72714/ 
999 |c 233145  |d 233144