World Building : Transmedia, Fans, Industries /

"Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined ident...

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Bibliographic Details
Other Authors: Boni, Marta (Editor)
Format: Electronic eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2017]
Series:Book collections on Project MUSE.
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Online Access:Full text available:
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Summary:"Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society."--Page 4 of cover
Physical Description:1 online resource (380 pages): illustrations (some color)
ISBN:9789048525317
Access:Open Access