Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Nairobi
Daystar University
2022
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| Assuntos: | |
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| 100 | |a Njau, Yvonne |9 139145 | ||
| 245 | |a Effect of marketing mix strategies on performance of telecommunication companies |b a case of Vodacom Tanzania |c by Yvonne Njau | ||
| 260 | |a Nairobi |b Daystar University |c 2022 | ||
| 300 | |a xiii, 114 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 650 | |a Telecommunication |x Marketing |9 139146 | ||
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