Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania

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Bibliographic Details
Main Author: Njau, Yvonne
Format: Book
Language:English
Published: Nairobi Daystar University 2022
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Description
Item Description:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.
Physical Description:xiii, 114 p ill