Effect of marketing mix strategies on performance of telecommunication companies a case of Vodacom Tanzania

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Détails bibliographiques
Auteur principal: Njau, Yvonne
Format: Livre
Langue:anglais
Publié: Nairobi Daystar University 2022
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Description
Description:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.
Description matérielle:xiii, 114 p ill