Strategic management /
"The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including tech...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Los Angeles ;
SAGE,
2021.
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| Έκδοση: | 9th ed |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Part 1: Introduction
- 1. Strategic management
- 2. A review of theory and practice
- Part 2: Strategic analysis and purpose
- 3. Analysing the strategic environment
- 4. Analysing resources and capabilities
- 5. Strategy dynamics
- 6. Prescriptive purpose delivered through mission, objectives and ethics
- 7. Purpose emerging from innovation, new resources and technologies
- Part 3: Developing the strategy
- 8. Developing business-level strategy options
- 9. Developing corporate-level strategy options
- 10. Strategy evaluation and development: The prescriptive process
- 11. Finding the strategic route forward from knowledge, learning and networks
- 12. Organisational structure, style and people issues
- Part 4: The implementation process
- 13. Implementing and controlling the strategic plan
- 14. Green strategy and sustainability
- 15. Managing strategic change
- Part 5: Different strategy contexts
- 16. Strategic leadership
- 17. Entrepreneurial strategy
- 18. Government, public sector and not-for-profit strategies
- 19. International expansion and globalisation strategies.