Strategic management /

"The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including tech...

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Bibliografski detalji

Glavni autor:	Lynch, Richard L. (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Los Angeles ; SAGE, 2021.
Izdanje:	9th ed
Teme:	Business planning. Strategic planning. Planification stratégique.
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