Marketing communications : integrating online and offline, customer engagement and digital technologies /

"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore looking for graduates with the skills to implement genuinely integrated ma...

詳細記述

書誌詳細

主要な著者:	Smith, P. R. (Paul Russell), 1957- (著者), Zook, Ze (著者)
フォーマット:	図書
言語:	英語
出版事項:	London ; KoganPage, 2024
版:	8th ed
主題:	Communication in marketing.
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