Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Nairobi
Daystar University
2019
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| الموضوعات: | |
| الوسوم: |
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MARC
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| 100 | |a Githui, Dorothy Muthoni |9 9927 | ||
| 245 | |a Influence of social media marketing strategies on customer satisfaction in the telecommunications industry |b a case of Safaricom PLC, Kenya |c by Dorothy Muthoni Githui | ||
| 260 | |a Nairobi |b Daystar University |c 2019 | ||
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| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing | ||
| 650 | |a Internet marketing |9 259 | ||
| 650 | |a Social media |9 932 | ||
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