Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya

Saved in:

Bibliographic Details
Main Author:	Githui, Dorothy Muthoni
Format:	Book
Language:	English
Published:	Nairobi Daystar University 2019
Subjects:	Internet marketing Social media
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a22000007a 4500
003	KE-NaDUL
005	20211216100030.0
008	211216b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
952		\|0 0 \|1 0 \|2 lcc \|4 0 \|6 HF54151265 G58 02019 \|7 0 \|8 AFR \|9 129549 \|a DUN \|b DUN \|c AFR \|d 2021-12-16 \|e Daystar University \|g 2500.00 \|l 0 \|o HF5415.1265.G58 2019 \|p BK108473 \|r 2021-12-16 00:00:00 \|w 2021-12-16 \|x 108473 \|y THES
999		\|c 203494 \|d 203493
040		\|a DUL \|c DUL \|d EOtanga
050		\|a HF5415.1265.G58 2019
100		\|a Githui, Dorothy Muthoni \|9 9927
245		\|a Influence of social media marketing strategies on customer satisfaction in the telecommunications industry \|b a case of Safaricom PLC, Kenya \|c by Dorothy Muthoni Githui
260		\|a Nairobi \|b Daystar University \|c 2019
300		\|a xi, 90 p \|b ill
500		\|a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
650		\|a Internet marketing \|9 259
650		\|a Social media \|9 932
942		\|2 lcc \|c THES \|h HF5415.1265 \|i .G58 \|k THES \|m 2019 \|6 HF54151265 G58