Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya

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Bibliografiske detaljer
Hovedforfatter: Githui, Dorothy Muthoni
Format: Bog
Sprog:engelsk
Udgivet: Nairobi Daystar University 2019
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Beskrivelse
Emne beskrivelse:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
Fysisk beskrivelse:xi, 90 p ill