Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2019
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing |
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| Physical Description: | xi, 90 p ill |