Effect of marketing and corporate strategies on online buying decisions in Nairobi county a case of Masoko platform
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Nairobi
Daystar University
2019
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| Soggetti: | |
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| 100 | |a Wekesa, Sella C |9 9922 | ||
| 245 | |a Effect of marketing and corporate strategies on online buying decisions in Nairobi county |b a case of Masoko platform |c by Sella C. Wekesa | ||
| 260 | |a Nairobi |b Daystar University |c 2019 | ||
| 300 | |a xii,147 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing and Strategic Management. | ||
| 650 | |a Marketing |x Management |9 739 | ||
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