Effect of marketing and corporate strategies on online buying decisions in Nairobi county a case of Masoko platform
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2019
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing and Strategic Management. |
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| Physical Description: | xii,147 p ill |