An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2015
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the award of the degree of Master of Business Administration in Strategic Management and Marketing. |
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| Physical Description: | xii, 67 p : ill ; cm. |
| Bibliography: | Includes bibliographical references |