Effect of marketing strategies on organizational performance in the media industry in Kenya: a case of Mediamax Network Limited /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Ndwigah, Bryan Mureithi
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Nairobi : Daystar University, 2018
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Govvádus
Fuomášahttimat:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Olgguldas hápmi:xi, 96 p.
Bibliografiija:Includes bibliographical references