Innovative pricing strategies to increase profits /

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Opis bibliograficzny
1. autor:	Marburger, Daniel R. (Autor)
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Wydanie:	Second edition.
Seria:	Economics collection.
Hasła przedmiotowe:	Pricing. Open price system. Internet auctions. Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse
Dostęp online:	An electronic book accessible through the World Wide Web; click to view
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Spis treści:

Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
1. Economics and the business manager
2. Consumer behavior: the law of demand and its effect on pricing
3. Understanding the price sensitivity of buyers
4. One perfect price: profit maximization for the single price firm
Part II. Different strokes for different folks: charging more than one price for the same good
5. If you could read my mind: first-degree price discrimination strategies
6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
8. Dynamic pricing and e-commerce
9. Legal and ethical issues
Table of strategies
Appendix. Relevant published case studies
Notes
References
Index.

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