Innovative pricing strategies to increase profits /
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Редактирование: | Second edition. |
| Серии: | Economics collection.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| Краткий обзор: | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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| Объем: | 1 online resource (x, 148 pages) Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Библиография: | Includes bibliographical references (pages 137-144) and index. |
| ISBN: | 9781631573705 |
| ISSN: | 2163-7628 |
| Доступ: | Access restricted to authorized users and institutions. |