Innovative pricing strategies to increase profits /

Збережено в:

Бібліографічні деталі
Автор:	Marburger, Daniel R. (Автор)
Формат:	Електронний ресурс eКнига
Мова:	Англійська
Опубліковано:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Редагування:	Second edition.
Серія:	Economics collection.
Предмети:	Pricing. Open price system. Internet auctions. Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse
Онлайн доступ:	An electronic book accessible through the World Wide Web; click to view
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Опис
Короткий огляд:	The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Фізичний опис:	1 online resource (x, 148 pages) Also available in print.
Формат:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Бібліографія:	Includes bibliographical references (pages 137-144) and index.
ISBN:	9781631573705
ISSN:	2163-7628
Доступ:	Access restricted to authorized users and institutions.

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