Marketing plan templates for enhancing profits /

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Détails bibliographiques
Auteur principal:	Kruger, Elizabeth Rush (Auteur)
Format:	Électronique eBook
Langue:	anglais
Publié:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Édition:	First edition.
Collection:	Marketing strategy collection.
Sujets:	Marketing. Profit. 80/20 rule 80/20 rule business 80/20 rule marketing marketing decisions marketing for a small business marketing management marketing plan marketing plan template marketing strategy profitable business profitable marketing strategy strategic marketing plan principles of marketing small business small business marketing
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Table des matières:

Part I. Current marketing situation
1. Mission: focus on quality
2. Target market: describe key customers
3. Specialty: compete on strength
4. Suppliers: delegate weaknesses
Part II. Marketing mix decisions
5. Products and services: offer treasures
6. Distribution: deliver delight
7. Promotion: trumpet empathy
8. Pricing: price as valued
Part III. Taking action
9. Prospecting: target key prospects
10. Customer service: reward the best
11. Budgeting: concentrate resources
12. Action plan: jump into action
Appendixes
Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning
Appendix II. George Ilie, owner, Geoda Systems Inc
Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute
Appendix IV. Lorene King, executive director, NASCAR Foundation
Appendix V. Tom Lenzini, business broker, Transworld Business Advisors
Appendix VI. Carrie Greene, owner, Carrie Greene Coaching
Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team
Notes
Bibliography
Index.

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