Marketing plan templates for enhancing profits /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kruger, Elizabeth Rush (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edizioa:First edition.
Saila:Marketing strategy collection.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Part I. Current marketing situation
  • 1. Mission: focus on quality
  • 2. Target market: describe key customers
  • 3. Specialty: compete on strength
  • 4. Suppliers: delegate weaknesses
  • Part II. Marketing mix decisions
  • 5. Products and services: offer treasures
  • 6. Distribution: deliver delight
  • 7. Promotion: trumpet empathy
  • 8. Pricing: price as valued
  • Part III. Taking action
  • 9. Prospecting: target key prospects
  • 10. Customer service: reward the best
  • 11. Budgeting: concentrate resources
  • 12. Action plan: jump into action
  • Appendixes
  • Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning
  • Appendix II. George Ilie, owner, Geoda Systems Inc
  • Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute
  • Appendix IV. Lorene King, executive director, NASCAR Foundation
  • Appendix V. Tom Lenzini, business broker, Transworld Business Advisors
  • Appendix VI. Carrie Greene, owner, Carrie Greene Coaching
  • Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team
  • Notes
  • Bibliography
  • Index.