An introduction to survey research /
This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and in...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Quantitative approaches to decision making collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- 1. Introduction
- 2. Probability sampling
- 3. Total survey error
- 4. Factors to consider when thinking about surveys
- 5. Modes of survey delivery
- 6. Writing good questions
- 7. Carrying out the survey
- 8. Presenting survey results
- Notes
- References
- Index.