An introduction to survey research /
Đã lưu trong:
| Những tác giả chính: | , |
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| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Phiên bản: | First edition. |
| Loạt: | Quantitative approaches to decision making collection.
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| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Bài tóm tắt: | This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics. |
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| Mô tả vật lý: | 1 online resource (xii, 198 pages) Also available in print. |
| Định dạng: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Thư mục: | Includes bibliographical references (pages 181-191) and index. |
| số ISBN: | 9781606498194 |
| số ISSN: | 2163-9582 |
| Truy cập: | Access restricted to authorized users and institutions. |