Value creation in management accounting using information to capture customer value /

Value creation is at the heart of an economic enterprise, defining its capability to serve customers and generate profits and growth. This fact has led to an ever-increasing set of tools and techniques that start with customers, focusing on serving their preferences from the very inception of a prod...

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Bibliographic Details
Other Authors: McNair-Connolly, C. J.
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:1st ed.
Series:2013 digital library.
Managerial accounting collection.,
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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