Innovative pricing strategies to increase profits
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Wydanie: | 1st ed. |
| Seria: | 2012 digital library.
Economics and finance collection. |
| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Spis treści:
- List of cases/firms/products
- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
- 1. Economics and the business manager
- 2. Consumer behavior: the law of demand and its effect on pricing
- 3. Understanding the price sensitivity of buyers
- 4. One perfect price: profit maximization for the single price firm
- Part II. Different strokes for different folks: charging more than one price for the same good
- 5. If you could read my mind: first-degree price discrimination strategies
- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
- 8. Dynamic pricing and e-commerce
- 9. Legal and ethical issues
- Table of strategies
- Notes
- References
- Index.