Innovative pricing strategies to increase profits

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Marburger, Daniel
التنسيق:	الكتروني كتاب الكتروني
اللغة:	الإنجليزية
منشور في:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
الطبعة:	1st ed.
سلاسل:	2012 digital library. Economics and finance collection.
الموضوعات:	Pricing. Open price system. Internet auctions. Price discrimination bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction
الوصول للمادة أونلاين:	An electronic book accessible through the World Wide Web; click to view
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

الوصف
مستخلص:	The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
وصف المادة:	Part of: 2012 digital library.
وصف مادي:	1 electronic text (140 p.) : digital file. Also available in print.
التنسيق:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
بيبلوغرافيا:	Includes bibliographical references (p. 133-136) and index.
ردمك:	9781606493823 (electronic bk.)
تدمد:	2163-7628
وصول:	Access restricted to authorized users and institutions.

مواد مشابهة