Innovative pricing strategies to increase profits

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Bibliografski detalji
Glavni autor:	Marburger, Daniel
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Izdanje:	1st ed.
Serija:	2012 digital library. Economics and finance collection.
Teme:	Pricing. Open price system. Internet auctions. Price discrimination bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Opis
Sažetak:	The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Opis predmeta:	Part of: 2012 digital library.
Opis fizičkog objekta:	1 electronic text (140 p.) : digital file. Also available in print.
Format:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Bibliografija:	Includes bibliographical references (p. 133-136) and index.
ISBN:	9781606493823 (electronic bk.)
ISSN:	2163-7628
Pristup:	Access restricted to authorized users and institutions.

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