कवर छवि

क्यूआर कोड

Communication in responsible business strategies, concepts, and cases /

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Conaway, Roger N.
अन्य लेखक:	Laasch, Oliver
स्वरूप:	इलेक्ट्रोनिक ई-पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
संस्करण:	1st ed.
श्रृंखला:	2012 digital library. Corporate communication collection.
विषय:	Business communication. Social responsibility of business. Corporate Responsibility Corporate Sustainability Business Ethics Marketing Communication Stakeholder Management
ऑनलाइन पहुंच:	An electronic book accessible through the World Wide Web; click to view
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

विषय - सूची:

1. Setting the stage
2. Walking the talk: avoiding greenwash
3. Stakeholder communication: integrated and strategic
4. Issues and crisis communication: expecting the unexpected
5. Communicating through institutional documents: vision, mission, and codes of conduct
6. Sustainability reporting: gateway to transparency
7. Cause-related marketing & social marketing
8. Nonverbal stakeholder communication
9. Stakeholder communication online
References
Index.