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Communication in responsible business strategies, concepts, and cases /

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Bibliografski detalji
Glavni autor:	Conaway, Roger N.
Daljnji autori:	Laasch, Oliver
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Izdanje:	1st ed.
Serija:	2012 digital library. Corporate communication collection.
Teme:	Business communication. Social responsibility of business. Corporate Responsibility Corporate Sustainability Business Ethics Marketing Communication Stakeholder Management
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Sadržaj:

1. Setting the stage
2. Walking the talk: avoiding greenwash
3. Stakeholder communication: integrated and strategic
4. Issues and crisis communication: expecting the unexpected
5. Communicating through institutional documents: vision, mission, and codes of conduct
6. Sustainability reporting: gateway to transparency
7. Cause-related marketing & social marketing
8. Nonverbal stakeholder communication
9. Stakeholder communication online
References
Index.