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Communication in responsible business strategies, concepts, and cases /

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Autor principal: Conaway, Roger N.
Outros Autores: Laasch, Oliver
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edição:1st ed.
Colecção:2012 digital library.
Corporate communication collection.
Assuntos:
Business communication.
Social responsibility of business.
Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • 1. Setting the stage
  • 2. Walking the talk: avoiding greenwash
  • 3. Stakeholder communication: integrated and strategic
  • 4. Issues and crisis communication: expecting the unexpected
  • 5. Communicating through institutional documents: vision, mission, and codes of conduct
  • 6. Sustainability reporting: gateway to transparency
  • 7. Cause-related marketing & social marketing
  • 8. Nonverbal stakeholder communication
  • 9. Stakeholder communication online
  • References
  • Index.

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