Communication in responsible business strategies, concepts, and cases /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Eará dahkkit: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Preanttus: | 1st ed. |
| Ráidu: | 2012 digital library.
Corporate communication collection. |
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Sisdoallologahallan:
- 1. Setting the stage
- 2. Walking the talk: avoiding greenwash
- 3. Stakeholder communication: integrated and strategic
- 4. Issues and crisis communication: expecting the unexpected
- 5. Communicating through institutional documents: vision, mission, and codes of conduct
- 6. Sustainability reporting: gateway to transparency
- 7. Cause-related marketing & social marketing
- 8. Nonverbal stakeholder communication
- 9. Stakeholder communication online
- References
- Index.