Communication in responsible business strategies, concepts, and cases /
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | الكتروني كتاب الكتروني |
| اللغة: | الإنجليزية |
| منشور في: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| الطبعة: | 1st ed. |
| سلاسل: | 2012 digital library.
Corporate communication collection. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | An electronic book accessible through the World Wide Web; click to view |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| مستخلص: | Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities. |
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| وصف المادة: | Part of: 2012 digital library. |
| وصف مادي: | 1 electronic text (185 p.) : digital file. Also available in print. |
| التنسيق: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| بيبلوغرافيا: | Includes bibliographical references (p. 165-180) and index. |
| ردمك: | 9781606493250 (electronic bk.) |
| تدمد: | 2156-8170 |
| وصول: | Access restricted to authorized users and institutions. |