Marketing Management and Strategy /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow,England :
Prentice Hall,
c2002.
|
| Edition: | 3rd ed. |
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| 100 | 1 | |a Doyle, Peter. | |
| 245 | 1 | 0 | |a Marketing Management and Strategy / |c by. Peter Doyle. |
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow,England : |b Prentice Hall, |c c2002. | ||
| 300 | |a xviii, 446 p. : |b ill. | ||
| 500 | |a Marketing Management and Strategy. | ||
| 504 | |a Includes bibliographical references and index. | ||
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Marketing management and strategy /