Advertising : principles and practice /

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Bibliographic Details
Main Author: Wells, William, 1926-
Other Authors: Burnett, John, 1944-, Moriarty, Sandra E. (Sandra Ernst), Pearce, Charles (R. Charles)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1989.
Edition:Annotated instructor's ed. /
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100 1 0 |a Wells, William,  |d 1926-. 
245 1 0 |a Advertising :  |b principles and practice /  |c William Wells, John Burnett, Sandra Moriarty. 
250 |a Annotated instructor's ed. /  |b Charles Pearce. 
260 0 |a Englewood Cliffs, N.J. :  |b Prentice Hall,  |c c1989. 
300 |a xxxix, 614 p. :  |b ill. (some col.) ;  |c 29 cm. 
504 |a Includes bibliographies and index. 
650 0 |a Advertising. 
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