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|a 2011048277
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|a 9781412987707 (pbk.)
|
| 020 |
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|a 1412987709 (pbk.)
|
| 035 |
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|a (OCoLC)ocn765486173
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|a DLC
|b eng
|c DUL
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|b .P83 2013
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|a 659
|2 23
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| 245 |
0 |
0 |
|a Public communication campaigns /
|c editors, Ronald E. Rice, Charles K. Atkin.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b SAGE,
|c c2013.
|
| 300 |
|
|
|a xiii, 376 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Overview and history.
|t Theory and principles of public communication campaigns /
|r Charles K. Atkin, Ronald E. Rice --
|t Public communication campaigns : the American experience /
|r William Paisley, Charles K. Atkin --
|t Why can't we sell human rights like we sell soap? /
|r Robert C. Hornik --
|t Design and evaluation.
|t Guidelines for formative evaluation research in campaign design /
|r Charles K. Atkin. Vicki Freimuth --
|t Systems based evaluation planning model for health communication campaigns in developing countries /
|r Ronald E. Rice, Dennis Foote --
|t Evaluating communication campaigns /
|r Thomas V. Valente, Patchareeya P. Kwan --
|t Communication campaign effectiveness and effects : some critical distinctions /
|r Charles T. Salmon, Lisa Murray-Johnson --
|t How effective are mediated health campaigns? A synthesis of meta analyses /
|r Leslie B. Snyder, Jessica M. LaCroix --
|t Theory foundations.
|t McGuire's classic input output framework for constructing persuasive messages /
|r William J. McGuire --
|t Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively /
|r Brenda Dervin, Lois Foreman-Wernet --
|t Inducing fear as a public communication strategy /
|r Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson --
|t Truth in advertising : social norms marketing campaigns to reduce college student drinking /
|r William Dejong, Sandi W. Smith --
|t Applying theory and evaluation.
|t Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection /
|r David B. Buller ... [et.al] --
|t Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults /
|r Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --
|t Public communication campaigns to promote organ donation : theory, design, and implementation /
|r Susan E. Morgan --
|t Transdisciplinary approaches for twenty first century ocean sustainability communication /
|r Ronald E. Rice, Julie A. Robinson --
|t Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi /
|r Rajiv M. Rimal, Rupali Limaye --
|t Corporate social responsibility campaigns : what do they tell us about organization public relationships? /
|r Maureen Taylor --
|t Designing digital games, social media, and mobile technologies to motivate and support health behavior change /
|r Debra A. Lieberman --
|t Community partnership strategies in health campaigns /
|r Neil Bracht, Ronald E. Rice --
|t Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa /
|r D. Lawrence Kincaid ... [et.al] --
|t Rising tide of entertainment education in communication campaigns /
|r Arvind Singhal, Hua Wang, Everett M. Rogers --
|t Putting policy into health communication : the role of media advocacy /
|r Lori Dorfman, Lawrence Wallack.
|
| 650 |
|
0 |
|a Publicity.
|9 304
|
| 650 |
|
0 |
|a Advertising, Public service.
|9 305
|
| 650 |
|
0 |
|a Public relations.
|9 306
|
| 650 |
|
0 |
|a Advocacy advertising.
|9 307
|
| 700 |
1 |
|
|a Rice, Ronald E.
|e editor
|9 308
|
| 700 |
1 |
|
|a Atkin, Charles K.
|e editor
|9 309
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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|b xj15 2011-11-28
|i xj15 2011-11-28
|a xj15 2011-11-28 to Dewey
|a xn05 2012-04-27 1 copy rec'd., to CIP ver.
|