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|a Mbuthia, Naomi Wang'ombe
|9 7894
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| 245 |
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|a The role of persuasion in the corporate communication strategies used by the Kenya Red Cross society for local fundraising
|c Naomi Wang'ombe Mbuthia
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| 260 |
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|a Nairobi
|b Kenya
|c 2017
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| 300 |
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|a xiii, 121 p. :
|b ill
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|a A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication.
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|a Corporate communication
|9 7895
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