The role of persuasion in the corporate communication strategies used by the Kenya Red Cross society for local fundraising

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Bibliografski detalji
Glavni autor: Mbuthia, Naomi Wang'ombe
Format: Knjiga
Jezik:engleski
Izdano: Nairobi Kenya 2017
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Opis
Opis predmeta:A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication.
Opis fizičkog objekta:xiii, 121 p. : ill