The role of persuasion in the corporate communication strategies used by the Kenya Red Cross society for local fundraising

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Bibliografiske detaljer
Hovedforfatter: Mbuthia, Naomi Wang'ombe
Format: Bog
Sprog:engelsk
Udgivet: Nairobi Kenya 2017
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Beskrivelse
Emne beskrivelse:A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication.
Fysisk beskrivelse:xiii, 121 p. : ill