The role of persuasion in the corporate communication strategies used by the Kenya Red Cross society for local fundraising

The role of persuasion in the corporate communication strategies used by the Kenya Red Cross society for local fundraising

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Bibliographic Details
Main Author: Mbuthia, Naomi Wang'ombe
Format: Book
Language:English
Published: Nairobi Kenya 2017
Subjects:
Corporate communication
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Description
Item Description:A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication.
Physical Description:xiii, 121 p. : ill

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