The effect of adopting information technology as a marketing strategy on performance in selected mobile handset multinational companies in Nairobi /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2013
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| Subjects: | |
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| 003 | KE-NaDUL | ||
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| 008 | 171031b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF541513 K4 A46 02013 |7 0 |8 AFR |9 123442 |a DUN |b DUN |c AFR |d 2017-11-10 |e Daystar University |g 2500.00 |l 0 |o HF5415.13.K4A46 2013 |p BK95947 |r 2017-11-10 00:00:00 |w 2017-11-10 |x 95947 |y THES | ||
| 999 | |c 188598 |d 188598 | ||
| 040 | |a DUL |c DUL | ||
| 100 | |a Amollo, Racheal Amollo | ||
| 245 | |a The effect of adopting information technology as a marketing strategy on performance in selected mobile handset multinational companies in Nairobi / |c Racheal Amollo Amollo | ||
| 260 | |a Nairobi : |b Daystar University, |c 2013 | ||
| 300 | |a x, 108 p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Strategic marketing | ||
| 650 | |a Marketing management | ||
| 942 | |2 lcc |c THES |h HF5415.13 |i .K4A46 |k THES |m 2013 |6 HF541513 K4 A46 | ||