The effect of adopting information technology as a marketing strategy on performance in selected mobile handset multinational companies in Nairobi /
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Nairobi :
Daystar University,
2013
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| Schlagworte: | |
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| Beschreibung: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Beschreibung: | x, 108 p. |
| Bibliographie: | Includes bibliographical references |