The effect of adopting information technology as a marketing strategy on performance in selected mobile handset multinational companies in Nairobi /
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Nairobi :
Daystar University,
2013
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| Materias: | |
| Etiquetas: |
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| Notas: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Descripción Física: | x, 108 p. |
| Bibliografía: | Includes bibliographical references |