The effect of adopting information technology as a marketing strategy on performance in selected mobile handset multinational companies in Nairobi /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2013
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Physical Description: | x, 108 p. |
| Bibliography: | Includes bibliographical references |