Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2017
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| Subjects: | |
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HD06483.M00038 02017 |7 1 |9 123254 |a DUN |b DUN |c AFR |d 2017-10-31 |e Daystar University |g 2500.00 |l 0 |o THES HD6483.M38 2017 |p BK0104553 |r 2017-10-31 00:00:00 |w 2017-10-31 |x 104,553 |y THES | ||
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| 040 | |a DUL |c DUL | ||
| 100 | |a Mburu, Jackline Wairimu | ||
| 245 | |a Influence of marketing promotions on lifestyle consumption by the middle class: |b a case of customers of selected premium restaurants in Nairobi / |c Jackline wairimu Mburu | ||
| 260 | |a Nairobi |b Daystar University |c 2017 | ||
| 300 | |a xii, 87 p. | ||
| 500 | |a A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Sales promotion -- Econometric models | ||
| 650 | |a Consumers' preferences -- Econometric models | ||
| 942 | |2 lcc |c THES |h HD6483 |i .M38 |k THES |m 2007 |6 HD6483 M38 | ||