Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2017
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing |
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| Physical Description: | xii, 87 p. |
| Bibliography: | Includes bibliographical references |