Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi /
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nairobi
Daystar University
2017
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| Matèries: | |
| Etiquetes: |
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| Descripció de l’ítem: | A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing |
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| Descripció física: | xii, 87 p. |
| Bibliografia: | Includes bibliographical references |