Marketing and finance : creating shareholder value /

Marketing and finance : creating shareholder value /

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Smith, Brian D. (Brian David), 1961- (Author), Ward, Keith, 1949- (Author)
Format: Electronic eBook
Language:English
Published: Chichester, England : Wiley, 2013.
Subjects:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (464 pages) : color illustrations, charts, tables
Bibliography:Includes bibliographical references and index.
ISBN:9781118748893 (e-book)
9781118748763 (e-book)
9781118748664 (e-book)

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