Marketing and finance : creating shareholder value /
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England :
Wiley,
2013.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
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| 020 | |z 9781119953388 | ||
| 020 | |a 9781118748893 (e-book) | ||
| 020 | |a 9781118748763 (e-book) | ||
| 020 | |a 9781118748664 (e-book) | ||
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| 050 | 4 | |a HG4028.V3 |b .M336 2013eb | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 100 | 1 | |a McDonald, Malcolm, |e author. | |
| 245 | 1 | 0 | |a Marketing and finance : |b creating shareholder value / |c Malcolm McDonald, Brian D. Smith, Keith Ward. |
| 264 | 1 | |a Chichester, England : |b Wiley, |c 2013. | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (464 pages) : |b color illustrations, charts, tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2016). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Corporations |x Valuation. | |
| 650 | 0 | |a Corporations |x Investor relations. | |
| 650 | 0 | |a Stocks |x Marketing. | |
| 650 | 0 | |a Stocks |x Prices. | |
| 650 | 0 | |a Economic value added. | |
| 650 | 0 | |a Risk assessment. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Smith, Brian D. |q (Brian David), |d 1961- |e author. | |
| 700 | 1 | |a Ward, Keith, |d 1949- |e author. | |
| 776 | 0 | 8 | |i Print version: |a McDonald, Malcolm. |t Marketing and finance : creating shareholder value. |d Chichester, England : Wiley, c2013 |h 464 pages |z 9781119953388 |w 2013018235 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11099733 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 184910 |d 184910 | ||