The road to luxury : the evolution, markets and strategies of luxury brand management /
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Wiley,
2015.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 150212t20152015si a ob 001 0 eng d | ||
| 020 | |z 9780470830024 | ||
| 020 | |a 9780470830048 (e-book) | ||
| 020 | |z 9780470830055 (ePub) | ||
| 020 | |z 9781118814321 (oBook) | ||
| 035 | |a (CaPaEBR)ebr11014312 | ||
| 035 | |a (OCoLC)903967103 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9999.L852 |b .S66 2015eb |
| 082 | 0 | 4 | |a 338.47 |2 23 |
| 100 | 1 | |a Som, Ashok, |e author. | |
| 245 | 1 | 4 | |a The road to luxury : |b the evolution, markets and strategies of luxury brand management / |c Ashok Som, Christian Blanckaert. |
| 264 | 1 | |a Singapore : |b Wiley, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (467 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Luxury goods industry. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Blanckaert, Christian, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Som, Ashok. |t Road to luxury : the evolution, markets and strategies of luxury brand management. |d Singapore : Wiley, c2015 |h xiv, 450 pages |z 9780470830024 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11014312 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 180742 |d 180742 | ||