The road to luxury : the evolution, markets and strategies of luxury brand management /

The road to luxury : the evolution, markets and strategies of luxury brand management /

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Bibliographic Details
Main Authors: Som, Ashok (Author), Blanckaert, Christian (Author)
Format: Electronic eBook
Language:English
Published: Singapore : Wiley, 2015.
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Brand name products > Management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (467 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780470830048 (e-book)

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