Back where we belong - marketing as the organization's core strategy /

Back where we belong - marketing as the organization's core strategy /

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Bibliographic Details
Other Authors: Edvardsson, Bo (Editor), Klaus, Philipp (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, England] : Emerald, 2014.
Series:Journal of Service Management, Volume 25 Number 2
Subjects:
Marketing > Congresses.
Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"formerly International Journal of Service Industry Management."
Physical Description:1 online resource (131 pages) : illustrations, chart, tables.
Bibliography:Includes bibliographical references at the end of each chapters.
ISBN:9781784410988 (e-book)
ISSN:1757-5818 ;
1757-5818

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