Public communication campaigns /
Gorde:
| Beste egile batzuk: | , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Thousand Oaks, Calif. :
SAGE,
c2013.
|
| Edizioa: | 4th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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MARC
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| 020 | |a 1412987709 (pbk.) | ||
| 035 | |a (OCoLC)ocn765486173 | ||
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| 245 | 0 | 0 | |a Public communication campaigns / |c editors, Ronald E. Rice, Charles K. Atkin. |
| 250 | |a 4th ed. | ||
| 260 | |a Thousand Oaks, Calif. : |b SAGE, |c c2013. | ||
| 300 | |a xiii, 376 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Overview and history. |t Theory and principles of public communication campaigns / |r Charles K. Atkin, Ronald E. Rice -- |t Public communication campaigns : the American experience / |r William Paisley, Charles K. Atkin -- |t Why can't we sell human rights like we sell soap? / |r Robert C. Hornik -- |t Design and evaluation. |t Guidelines for formative evaluation research in campaign design / |r Charles K. Atkin. Vicki Freimuth -- |t Systems based evaluation planning model for health communication campaigns in developing countries / |r Ronald E. Rice, Dennis Foote -- |t Evaluating communication campaigns / |r Thomas V. Valente, Patchareeya P. Kwan -- |t Communication campaign effectiveness and effects : some critical distinctions / |r Charles T. Salmon, Lisa Murray-Johnson -- |t How effective are mediated health campaigns? A synthesis of meta analyses / |r Leslie B. Snyder, Jessica M. LaCroix -- |t Theory foundations. |t McGuire's classic input output framework for constructing persuasive messages / |r William J. McGuire -- |t Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / |r Brenda Dervin, Lois Foreman-Wernet -- |t Inducing fear as a public communication strategy / |r Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- |t Truth in advertising : social norms marketing campaigns to reduce college student drinking / |r William Dejong, Sandi W. Smith -- |t Applying theory and evaluation. |t Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / |r David B. Buller ... [et.al] -- |t Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / |r Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- |t Public communication campaigns to promote organ donation : theory, design, and implementation / |r Susan E. Morgan -- |t Transdisciplinary approaches for twenty first century ocean sustainability communication / |r Ronald E. Rice, Julie A. Robinson -- |t Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / |r Rajiv M. Rimal, Rupali Limaye -- |t Corporate social responsibility campaigns : what do they tell us about organization public relationships? / |r Maureen Taylor -- |t Designing digital games, social media, and mobile technologies to motivate and support health behavior change / |r Debra A. Lieberman -- |t Community partnership strategies in health campaigns / |r Neil Bracht, Ronald E. Rice -- |t Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / |r D. Lawrence Kincaid ... [et.al] -- |t Rising tide of entertainment education in communication campaigns / |r Arvind Singhal, Hua Wang, Everett M. Rogers -- |t Putting policy into health communication : the role of media advocacy / |r Lori Dorfman, Lawrence Wallack. |
| 650 | 0 | |a Publicity. |9 304 | |
| 650 | 0 | |a Advertising, Public service. |9 305 | |
| 650 | 0 | |a Public relations. |9 306 | |
| 650 | 0 | |a Advocacy advertising. |9 307 | |
| 700 | 1 | |a Rice, Ronald E. |e editor |9 308 | |
| 700 | 1 | |a Atkin, Charles K. |e editor |9 309 | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 lcc |c G |h HM1226 |i .P83 |m 2013 |0 22 |6 HM1226 P83 | ||
| 955 | |b xj15 2011-11-28 |i xj15 2011-11-28 |a xj15 2011-11-28 to Dewey |a xn05 2012-04-27 1 copy rec'd., to CIP ver. | ||