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Public communication campaigns /

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Other Authors: Rice, Ronald E. (Editor), Atkin, Charles K. (Editor)
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, c2013.
Edition:4th ed.
Subjects:
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.
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Physical Description:xiii, 376 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781412987707 (pbk.)
1412987709 (pbk.)

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