Connected CRM : implementing a big-data-driven, customer-centric business strategy /

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Bibliographic Details
Main Author:	Williams, David, 1963-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Customer relations > Management. Relationship marketing. Strategic planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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008	140313t20142014nju o 001 0 eng d
020			\|z 9781118835807
020			\|a 9781118863121 (e-book)
020			\|a 9781118863190 (e-book)
035			\|a (CaPaEBR)ebr10842314
035			\|a (OCoLC)871224259
040			\|a CaPaEBR \|b eng \|e rda \|e pn \|c CaPaEBR
050	1	4	\|a HF5415.5 \|b .W5823 2014eb
082	0	4	\|a 658.8/12 \|2 23
100	1		\|a Williams, David, \|d 1963-
245	1	0	\|a Connected CRM : \|b implementing a big-data-driven, customer-centric business strategy / \|c David Williams.
264		1	\|a Hoboken, New Jersey : \|b Wiley, \|c 2014.
264		4	\|c ©2014
300			\|a 1 online resource (258 pages)
336			\|a text \|2 rdacontent
337			\|a computer \|2 rdamedia
338			\|a online resource \|2 rdacarrier
500			\|a Includes index.
500			\|a "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
588			\|a Description based on print version record.
590			\|a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	\|a Customer relations \|x Management.
650		0	\|a Relationship marketing.
650		0	\|a Strategic planning.
655		0	\|a Electronic books.
776	0	8	\|i Print version: \|a Williams, David, 1963- \|t Connected CRM : implementing a big-data-driven, customer-centric business strategy. \|d Hoboken, New Jersey : Wiley, c2014 \|h xiii, 242 pages \|z 9781118835807 \|w 2013044784
797	2		\|a ebrary.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10842314 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 170224 \|d 170224