Romancing the brand : how brands create strong, intimate relationships with customers /

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Bibliographic Details
Main Author:	Halloran, Tim, 1969-
Other Authors:	Morgan, Adrian
Format:	Electronic eBook
Language:	English
Published:	San Francisco, California : Jossey-Bass, 2014.
Subjects:	Branding (Marketing) Product management. Customer relations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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007	cr cn\|\|\|\|\|\|\|\|\|
008	140121t20142014cau o 001 0 eng d
020			\|z 9781118611289
020			\|a 9781118828960 (e-book)
035			\|a (CaPaEBR)ebr10827163
035			\|a (OCoLC)869800818
040			\|a CaPaEBR \|b eng \|e rda \|e pn \|c CaPaEBR
050	1	4	\|a HF5415.1255 \|b .H35 2014eb
082	0	4	\|a 658.8/27 \|2 23
100	1		\|a Halloran, Tim, \|d 1969-
245	1	0	\|a Romancing the brand : \|b how brands create strong, intimate relationships with customers / \|c Tim Halloran ; cover design by Adrian Morgan.
264		1	\|a San Francisco, California : \|b Jossey-Bass, \|c 2014.
264		4	\|c ©2014
300			\|a 1 online resource (275 pages)
336			\|a text \|2 rdacontent
337			\|a computer \|2 rdamedia
338			\|a online resource \|2 rdacarrier
500			\|a Includes index.
588			\|a Description based on print version record.
590			\|a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	\|a Branding (Marketing)
650		0	\|a Product management.
650		0	\|a Customer relations.
655		0	\|a Electronic books.
700	1		\|a Morgan, Adrian.
776	0	8	\|i Print version: \|a Halloran, Tim. \|t Romancing the brand : how brands create strong, intimate relationships with customers. \|d San Francisco, California : Jossey-Bass, c2014 \|h v, 262 pages \|z 9781118611289 \|w 2013043201
797	2		\|a ebrary.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10827163 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 168439 \|d 168439