The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

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Bibliographic Details
Main Author: Laidler-Kylande, Nathalie, 1965-
Other Authors: Stenzel, Julia Shepard, 1964-
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Edition:First edition.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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