The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002064116.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130819t20142014cau ob 001 0 eng d | ||
| 020 | |a 9781118573303 (ebook) | ||
| 020 | |z 9781118555835 (hardback) | ||
| 035 | |a (CaPaEBR)ebr10799795 | ||
| 035 | |a (OCoLC)871190947 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD62.6 |b .L35 2014eb |
| 082 | 0 | 4 | |a 658/.048 |2 23 |
| 100 | 1 | |a Laidler-Kylande, Nathalie, |d 1965- | |
| 245 | 1 | 4 | |a The brand IDEA : |b managing nonprofit brands with integrity, democracy and affinity / |c Nathalie Laidler-Kylande and Julia Shepard Stenzel. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey Bass & Pfeiffer Imprints, Wiley, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (234 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Nonprofit organizations |x Management. | |
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Stenzel, Julia Shepard, |d 1964- | |
| 776 | 0 | 8 | |i Print version: |a Laidler-Kylande, Nathalie, 1965- |t Brand IDEA. |d San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] |h , xviii214 pages |z 9781118555835 |w (DLC) 2013030361 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10799795 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 165959 |d 165959 | ||