Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

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Bibliographic Details
Main Author: Schaffer, Neal
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2013.
Subjects:
Branding (Marketing)
Customer relations.
Information technology > Management.
Social media.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • Reality check : the permeating trends of social media & social business
  • A social media strategy : the framework for the ever-changing world of social media
  • Determining objectives and background for your social
  • Audit your social
  • Acknowledgments.

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