Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

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Bibliographic Details
Main Author: Schaffer, Neal
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2013.
Subjects:
Branding (Marketing)
Customer relations.
Information technology > Management.
Social media.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |a 9781118756638 (ebook) 
020 |z 9781118651186 (cloth) 
035 |a (CaPaEBR)ebr10763008 
035 |a (OCoLC)859249317 
040 |a CaPaEBR  |b eng  |e rda  |e pn  |c CaPaEBR 
050 1 4 |a HF5415.1255  |b .S334 2013eb 
082 0 4 |a 658.8/72  |2 23 
100 1 |a Schaffer, Neal. 
245 1 0 |a Maximize your social :  |b one-stop guide to building a social media strategy for marketing and business success /  |c Neal Schaffer. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2013. 
300 |a 1 online resource (226 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed October 7, 2013). 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations. 
650 0 |a Information technology  |x Management. 
650 0 |a Social media. 
655 0 |a Electronic books. 
797 2 |a ebrary. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10763008  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 163473  |d 163473 

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