Predictive analytics the power to predict who will click, buy, lie, or die /

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Detalles Bibliográficos
Autor Principal: Siegel, Eric
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken, N.J. : Wiley, c2013.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Liftoff! prediction takes action : the stock market
  • With power comes responsibility : HP, Target and the police deduce your secrets
  • The data effect : blogger anxiety and the economy
  • The machine that learns : Chase and mortgage risk.