Predictive analytics the power to predict who will click, buy, lie, or die /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
c2013.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Liftoff! prediction takes action : the stock market
- With power comes responsibility : HP, Target and the police deduce your secrets
- The data effect : blogger anxiety and the economy
- The machine that learns : Chase and mortgage risk.