Siegel, E. (2013). Predictive analytics: The power to predict who will click, buy, lie, or die. Wiley.
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Citação norma Chicago
Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Hoboken, N.J.: Wiley, 2013.
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Citação norma MLA
Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Wiley, 2013.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.