Social marketing and social change strategies and tools for health, well-being, and the environment /
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems tha...
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
San Francisco, Calif. :
Jossey-Bass,
c2013.
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| Edizione: | 1st ed. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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