Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems tha...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखक:	Lefebvre, R. Craig, 1959-
निगमित लेखक:	ebrary, Inc
स्वरूप:	इलेक्ट्रोनिक ई-पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	San Francisco, Calif. : Jossey-Bass, c2013.
संस्करण:	1st ed.
विषय:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
ऑनलाइन पहुंच:	An electronic book accessible through the World Wide Web; click to view
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!