Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

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Autor principal: Lefebvre, R. Craig, 1959-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: San Francisco, Calif. : Jossey-Bass, c2013.
Edició:1st ed.
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Accés en línia:An electronic book accessible through the World Wide Web; click to view
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