Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Popoln opis

Bibliografske podrobnosti

Glavni avtor:	Lefebvre, R. Craig, 1959-
Korporativna značnica:	ebrary, Inc
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	San Francisco, Calif. : Jossey-Bass, c2013.
Izdaja:	1st ed.
Teme:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Online dostop:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Označite Brez oznak, prvi označite!